A purple toning shampoo to prevent brass in blonde hair.
It’s not easy going blonde, which is why maintenance with the right products is key. To preserve your bottle blonde shade, start with Redken Color Extend Blondage Shampoo, formulated to gently cleanse strands without stripping the hair of moisture or color. The shampoo is tinted purple in order to prevent blonde hair from turning brassy, and features a Triple Acid Protein complex to tone, strengthen and brighten hair for your best blonde hair ever. By banishing the brass and bringing out your blonde, it'll also allow you to delay your hair touch-up appointments, so you don't have to go back to the salon chair so soon.
Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Rinse. Follow with Color Extend Blondage Conditioner.